First, what’s that exactly? A good first impression. A one-pager is, as the name suggests, a one-page document. A one-pager is used as marketing material to demonstrate your business overview or your product or service information on a single page. One-pagers encourage crisp communication, “product thinking”, and collaboration.
Hey! Look at me! The goal of the One Pager is simply to get people to take notice of your company. To arouse interest. To be sexy and make them want to get to know you better and to tell them more.
The One Pager has to include the most significant aspects of your project, the things that make you different or, better yet, significant.
Construction of a One Pager
A one-pager should contain 4 things to do:
- Give an overall snapshot of the product in the headline
- Give some testimonials or success stories
- Give a few good reasons to join/buy
- Tell how to join/buy
Other important topics to include in your one-pager can be:
- Information about your team
- Your business models
- Target market
- Some info on your competitors
- Your USP (a feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature and makes it more appealing.)
- Future financials or next steps
- Milestones that your company has accomplished to date
The one thing you should take special care of while creating one-pagers is to make them clear, crisp and concise. They are usually displayed in a visual format to emphasize key information.
There are lots of different uses for One-Pagers:
- Use them to pitch to investors quickly
- Advertise your business
- Product or service one-pagers can be made for the sales and marketing teams to distribute to clients, partners or prospects.
- Using them as flyers.
- PR and media relationship one-pagers can provide journalists with all the information they need to write about you
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And don’t forget, if you have a solution which could be useful for @MKB Bank, come and join the program! ⬇️
