As a startup founder, you will pitch your business thousands of times to potential customers, partners, team members, investors, and more.
When you pitch, you need to grab the listener’s attention quickly, and communicate all of the core elements of your idea in a clear and concise manner.
Remember: If you can’t describe your business in one-sentence, then you don’t understand it well enough.
But what are the main elements of the perfect pitch?
- It needs to be short, simple and capable of being understood by everyone
- Define the audience: the initial group of people that you will market your offering to
- Now that you have an offering helping an audience, you need to solve a problem. The problem needs to be something that everyone understands, such as “reduce the time collecting bill payments” or “engage in an immersive entertainment experience.”
- The final component, the secret sauce, adds your unique approach to solving the problem and demonstrates a mastery of the market.
Here are some more pointers; First, avoid using adjectives, particularly superlatives. Never say “first,” “only,” “huge” or “best,” as these words signal inexperience. Second, properly define your target market. For example, “women” or “small businesses” are way too large and not nearly targeted enough. Third, eliminate any buzzwords, acronyms or industry jargon from your pitch. Finally, keep it short. It’s easy to write a long sentence, but the right thing is to be concise.
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And don’t forget, if you have a solution which could be useful for @MKB Bank, come and join the program! ⬇️
